Creative iMedia

Overview

Introduction

Creative iMedia inspires and equips students with the confidence to use skills that are relevant to the digital media sector and more widely. They design, plan, create and review digital media products to meet client and target audience demands.

Qualification

Level 1/2 Cambridge Nationals Award

Awarding body

OCR

Course leader

Mr J Higgins

Assessment

• Examination: 40%
  • R093: Creative imedia in the media industry | 1 hour 30 mins | 40%
• Non-examined assessment: 60%
  • R094: Visual identity and digital graphics | 12 hours | 25%
  • R095: Characters and comics | 15 hours | 35%

Curriculum

Topics

• Unit R093: Creative imedia in the media industry (assessed by exam)
  • The sectors, products and job roles that form the media industry.
  • Legal and ethical issues considered and the processes used to plan and create digital media products.
  • How media codes are used within the creation of media products to convey meaning, create impact, and engage audiences.
  • Choosing the most appropriate format and properties for different media products.
• Unit R094: Visual identity and digital graphics (set assignment non-examined assessment (NEA)).
  • How to develop visual identities for clients.
  • Apply the concepts of graphic design to create original digital graphics which incorporate visual identity to engage a target audience.
    • Develop visual identity.
    • Plan digital graphics for products.
    • Create visual identity and digital graphics.
• Unit R095: Characters and Comics (set assignment NEA)
  • Plan, create, and review comics containing original characters.
    • Planning characters and comics.
    • Creating characters and comics.
    • Reviewing characters and comics.

Skills and requirements

Skills required

• High standard of written language as a lot of written communication and report writing is required.
• High attendance due to amount of coursework and the ability to meet strict deadlines.
• Organisation.
• A flair for creativity in producing digital product using different software.
• The main skills are being able to see what a client wants, written in the style of a brief, then interpreting that into a creative digital product.
• Be prepared to justify choices and design decisions.

Beyond the classroom

Future pathways

• A-level media studies.
• Apprenticeship in media and broadcast assistant pathway.
• Cambridge Technicals information technology and digital media.
• T-level digital production design and development or media, broadcast and production.